FOR IMMEDIATE RELEASE
Opera Carolina’s gets (even more) social for 2016/17
Applications are open for new Tweet Seats & Beyond program
Charlotte, N.C., (August 30, 2016) – For the second consecutive year, Opera Carolina is inviting select local social media influencers to attend the final dress rehearsal of each mainstage production and share their insights with friends and followers. Last year, the “Tweet Seats” program offered complimentary seats primarily to active Twitter users in exchange for their honest commentary about their opera experience
This year, the program has been expanded to include influencers on all social media platforms. Rebranded as Tweet Seats (& Beyond), the group now incorporates art and pop culture writers active on Twitter, Instagram, blogs, Snapchat, Facebook and more.
Participants share their opera experience live from reserved seats. The program, which lets Tweet Seat & Beyond participants sit in a special section in the mezzanine for each opera, is limited to 20 people. Interested social media users can apply before October 1, 2016. All that is required is a public profile on your social media channel of choice.
“Social media is an important part of Opera Carolina’s focus on audience and community building. As greater Charlotte gets more and more plugged in, online and tuned in, the Tweet Seats & Beyond idea helps us reach long time opera enthusiasts, newcomers and the artistically curious in an immediate and fun way. Last year’s response was great and we’re looking for more buzz and enthusiasm around Opera performances than ever before,” said Opera Maestro James Meena.
Last year, longtime Opera Carolina fan Amelia Old – a Charlotte-based digital media influencer and owner of the blog, “Pretty in the Queen City” – helped Opera Carolina host additional social media opportunities including a backstage blogger tour, which was broadcast on social platforms like Periscope.
“With Amelia’s help, we’re uniting the digital influencers under the same banner in our Tweet Seats & Beyond group,” said Megan Miller, director of marketing for Opera Carolina.
Meena said the upcoming season is an ideal one to share across a wide range of platforms. “There’s never been a better season to introduce yourself to the beauty – of live opera,” he said. “Opera is universal. It’s for kids and seniors. It crosses geographies. It transcends language barriers.”
The main stage season opens with Rossini’s The Barber of Seville, a work whose theme and songs have been sampled by Looney Tunes. A busybody barber plays matchmaker for a customer trying to woo the woman of his dreams. The fun takes place Oct. 22, 27 and 30.
Next up on Jan. 22, 26 and 28 is La traviata, Verdi’s timeless story of a love that’s forbidden because of class differences. It was the precursor to Pretty Woman and Baz Luhrmann’s Moulin Rouge!
The season ends, April 23, 27 and 29 with an operatic take on a Western. In The Girl of the West, a poker player falls for a saloon-owning lady during the California Gold Rush and Puccini gives an American twist to an ancient Italian art form.
For the sixth consecutive year, Wells Fargo Private Bank returns as Opera Carolina’s season sponsor. The season is also made possible by the Hearst Corporation and the Hearst Foundations, the John S. and James L. Knight Foundation and the Maurer Family Foundation.
All mainstage performances are at the Belk Theater, North Carolina Blumenthal Performing Arts Center. Season subscriptions are available by calling 704.332.7177, ext. 1. Single tickets for all three operas are on sale now through the Performing Arts Center Box Office at 704.372.1000 or via operacarolina.org.
Single tickets start at just $21. (However, the best value remains a season subscription – which is a 25 percent savings over single tickets. A two-show subscription starts at $68, and a three-show subscription begins at $90.)
About Opera Carolina
Founded in 1948 by the Charlotte Music Club as a small group of volunteers, today Opera Carolina is the largest professional opera company in the Carolinas with an operating budget of more than $2.8 million for the fiscal year 2016.
The mission of Opera Carolina is to inspire the region’s diverse community through the presentation of Opera, Operetta and Education programs that elevate the quality of life in the Carolinas. Opera Carolina has a commitment to artistic excellence and community service.