Opera Carolina is seeking the services of an experienced professional to join the company marketing team. The successful candidate will be a creative, innovative and highly motivated individual who is committed to serving the community by helping to build the network of supporters for Opera Carolina.


Position Vacancy Notice

Title:                                 Social Media and Website Manager

Reports to:                       Director of Development

Works with:                      Marketing team

Status:                             Contract for Services Estimated 20 hours per week

Compensation:                $20 per hour



Education:             Bachelors degree required

Experience:           Proficiency in social media platforms.

Proficiency in website construction and management.

Proficiency in MS Office and database systems management.

Excellent writing skills required.



Opera Carolina is seeking the services of an experienced professional to join the company marketing team. The successful candidate will be a creative, innovative and highly motivated individual who is committed to serving the community by helping to build the network of supporters for Opera Carolina.

The mission of Opera Carolina is “to serve the community by enriching audiences of all ages and backgrounds, engaging and advancing the careers of artists, and embracing and reflecting cultural diversity”.


Principal Duties and Responsibilities

Principal Duties and Responsibilities are intended to describe the general nature and level of work performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of the person.


The Manager administers all social media accounts and is responsible for creating original text and video content, managing posts, and responding to followers. The Manager is responsible for maintaining the company image in a cohesive way to achieve established marketing goals. Manager will also assist with the management of the company website; collaborating with the marketing team as needed for targeted marketing and communications about all company activities.


Principal Duties and Responsibilities

Social Media

  • Performing research on current benchmark trends and audience preferences
  • Designing and implementing social media strategy to align with business goals
  • Set specific objectives and report on ROI
  • Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
  • Monitor SEO and web traffic metrics
  • Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
  • Communicate with followers, respond to queries in a timely manner and monitor customer reviews
  • Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
  • Suggest and implement new features to develop brand awareness, like promotions and competitions
  • Stay up-to-date with current technologies and trends in social media, design tools and applications



  • Maintaining and regularly upgrading web pages in collaboration with all staff members


Requirements for application: Curriculum vitae, three references from prior employers or professors.

For more information and to apply for this position contact:

Claudio Ferri, Director of Development claudio@operacarolina.org


Statement from Employee Manual regarding Professional Development:

Opera Carolina believes in acquiring, developing and retaining the finest individuals possible as employees of the organization. The organization provides for the professional development of every employee by sponsoring or co-sponsoring attendance at seminars, workshops and specific training sessions on matters including, but not exclusive: management, fundraising and/or computer training.

In those cases when Opera Carolina invests in excess of $1,000 in the training of an employee, particularly as it pertains to training on the company’s database, the employee accepts the following conditions:

  1. Opera Carolina provides such training with the expectation that the employee will be better equipped to perform his/her
  2. When Opera Carolina expends in excess of $1,000, it does so with the expectation that the employee will remain with the company for a period of not less than one year following Should the employee terminate employment prior to the one year anniversary date, Opera Carolina reserves the right to deduct a sum of not more than one half the fees invested in training from employee’s final compensation.
  3. All materials acquired through professional development sessions sponsored by the company are the property of Opera Carolina, and must remain in administrative offices.

About Opera Carolina

Founded in 1948 by the Charlotte Music Club as the Charlotte Opera, Opera Carolina is the largest opera company in the Carolinas; annually serving more than 65,000 people in North Carolina, South Carolina and Northern Georgia (excluding broadcasts); reaching an average of seventeen counties in the Carolinas each year through its Education & Community programs.

The company has a long history of excellent professional leadership including Artistic Directors Richard Marshall, Henry Janiec and Charles Rosekrans, and General Directors Bruce Chalmers and James Wright. Currently under the leadership of James Meena, Opera Carolina has nearly doubled in size, and each season produces three main stage productions as well as an extensive array of educational programs, and the Opera Unlimited community performance and program series.

Early Beginnings

The newspaper article in 1948 unassuming announced that folks in Charlotte were holding auditions to start an opera company. The dynamic new volunteer group was headed by Mrs. Dorothy Allen, President and Mrs. Herbert Carson who raised funds and handled publicity. With a budget of $150, the volunteer chorus made their own costumes, put together sets, garnered furnishings from around town. The Charlotte Opera premiered in 1948 with an English version of Johann Strauss’ Die Fledermaus called “Rosalinda”, directed by Clifford Bair and conducted by Guy Hutchins at the Piedmont Junior High School.

Word spread and people started to come to Charlotte from neighboring towns. The all- volunteer troupe was adventurous from the beginning, presenting an array of performances in English at the East Mecklenburg High School, including The Bartered Bride, The Tales of Hoffmann, Blennerhasset, Sunday Costs Five Pesos, Martha, The Chocolate Soldier, as well as popular La Traviata, The Marriage of Figaro and The Daughter of the Regiment.

In 1955, under the volunteer leadership of Mary Henderson, the growing company moved to the 2,400 seat Ovens Auditorium, which was to be the company’s home for 35 years. Now the Charlotte Opera Association, the company’s star ascended with the hiring of Mo. Henry Janiec as Music Director and John Richards McCrae as Director. Two years later, Mo. Janiec was appointed Music Director of the Charlotte Symphony, as well as Music Director of the Brevard Music Festival, setting an upward trajectory for the Opera and Symphony that would endure for his 11-year tenure.

In 1971 the company hired Charles Rosekrans as General Director. Mo. Rosekrans had been a guest conductor for the Charlotte Opera in the late 60’s. The company continued to grow as a professional opera company, programming major works like Un ballo in Maschera and Aida with acclaimed artists like Gilda Cruz-Romo, Rosalind Elias and Vernon Hartman alongside the Opera Chorus and Chorus.

Graced with excellent professional leadership, the company was next led by Dr. J. Richard Marshall from 1976 to 1982, who increased the company’s modest budget from $200,000 to more than $700,000. In 1981, the company performed the premiere of Robert Ward’s new opera Abelard and Heloise and recorded the opera for South Carolina television. Bruce Chalmers was appointed General Director in 1982, and together with Board President Heinz Jaffe and Guild President Leslie Paliyenko elevated the company’s standards to equal those of other regional opera companies. During the 1985-86 season, director Chalmers programmed Carlisle Floyd’s new opera Willie Stark, which was premiered at HGO in 1981, directed by the composer (a South Carolina native) and conducted by Hal France. In 1988 he collaborated with the Mint Museum to present Verdi’s Aida as part of the museum’s exhibition of art from Ramesses’ tomb. The city was Egypt-crazed. Among the star performers presented by the Charlotte Opera during Chalmers’ tenure were Jerome Hines (Faust), Gary Lakes (Samson et Dalila), and John Reardon in Kiss Me, Kate.

In 1989, with new General Director James Wright at the helm, the Charlotte Opera rebranded itself Opera Carolina to serve the greater Charlotte community with excellent grand opera performances and education touring programs that today still reach an average of 17 counties in North Carolina each year. In 1992, Opera Carolina moved from Ovens Auditorium to the newly completed Belk Theater. The company expanded to three performances of each of its grand opera productions, including a new Sunday matinee.

With the new millennium, Opera Carolina welcomed Mo. James Meena as General Director & Principal Conductor. During his tenure, the company has presented eight regional premieres, and five new American operas, including Cold Sassy Tree and Susannah by Carlisle Floyd, Margaret Garner by Richard Danielpour and Toni Morrison, Rise for Freedom by Adolphus Hailstork and the new musical drama I Dream by Douglas Tappin about the Rev. Dr. Martin Luther King, Jr.

Opera Carolina performances of Margaret Garner, Faust and Il Trovatore were broadcast over NPR World of Opera, nationally syndicated to 92 stations and supported by Wells Fargo Private Bank.

In 2021, Opera Carolina introduced with new innovations like the iStream series of virtual performances and Music Under the Stars that augment the company’s Education and Community programs, while providing employment opportunities for the Opera’s growing Resident Company of artists.

As a founding member of Opera America, we take pride in our 74-year history of service to Greater Charlotte.